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The GrowMorePulses campaign

No success or achievement in material terms is worthwhile unless it serves the needs or interests of the country and its people and is achieved by fair and honest means
— JRD Tata


This principle has guided the Tatas through the 140 years in which they've served the community while generating economic prosperity both within the country and around the world.

Today, in the 21st century, India is on the verge of a food scarcity crisis. The domestic production of food grains, oil seeds and sugar is not adequate enough to provide sufficient nutrition to India’s growing millions. The green revolution of the 1960s and 70s successfully addressed the production of grains like wheat, rice and maize that provided food for the population, but it left out the cultivation of pulses. For India’s 1.1 billion population, it is pulses that contribute a very large part of the family’s protein needs, much more than milk, eggs or meat.

Pulses, the most important source of protein in the diet of almost every Indian, have long been marginalised.

Statistics revel that in 2007–2008, India was the world's largest producer of pulses; it was also the largest consumer. In 2007–2008, India produced 15.11 million tonnes of pulses and consumed 18 million tonnes. The balance was imported from countries such as Canada, Myanmar and China.

In an estimate by the World Health Organization, every Indian needs 80 grams of pulses every day to meet his or her protein needs. This implies that by the year 2018, India will require 38 million tonnes of pulses to meet its population's nutritional requirements. The current demand-supply gap entails the country paying huge import bills to meet its pulses needs, a burden which is passed on to the consumer.

The GrowMorePulses campaign has been launched to counter this scenario. The campaign is an initiative supported by Tata Chemicals and Rallis India to promote the cultivation and availability of pulses in India.

We believe that there is a wide spectrum of knowledge on high-yield seeds, crop management techniques and crop protection methods that can go a long way towards improving India’s production of pulses.

The GrowMorePulses campaign aims to bring together those communities associated with the production of pulses, including the academic, agricultural and government sectors.

It will spread awareness of the benefits of cultivating pulses, develop a stronger and more accessible knowledge base for pulse cultivation, and provide the agricultural community with information and tools that can help improve its production of pulses.

Creating an online knowledge exchange for pulses, www.growmorepulses.com is a small step taken by the Tatas to build a community, inform the many, connect the engaged and excite the passionate.

 
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